AI KID
RE/MAX PatagonGet named by ChatGPT when people ask about what you do.
Claura does AI search optimization, also known as AEO or GEO. Every week we measure whether your brand shows up in ChatGPT, Google and Perplexity answers, who gets named instead of you and what your website needs to get cited. Then we fix it.
Example answer from an AI assistantBrands that already automated their marketing
Your customers don't just search anymore: they ask an AI.
You don't know if you get named
Nobody tells you when ChatGPT recommends a competitor to someone looking for what you sell. Without measuring it, you don't know if you exist in those answers.
Your website doesn't answer the question
AI assistants cite pages that answer clearly and with data. A website full of nice slogans and no concrete answers has nothing to cite.
Bots can't read you
If your website blocks AI crawlers or only shows its text after it finishes loading, to them it's empty.
From not knowing to measuring and fixing in 3 steps.
- 01 We build the questions
We gather the questions a customer of yours would ask, based on your products, your competitors' topics and your own pages. None of them names your brand: that way we measure whether you show up on your own.
- 02 We measure every week
We ask those questions in ChatGPT, Google's AI Mode and Perplexity, several times each because answers change. We record which brands get named and which pages get cited.
- 03 We fix your website
With what's missing, we improve your pages: the answer at the very top, real FAQs, structured data and a website AI crawlers can read.
Three fronts so an AI takes you into account.
- Measurement
Which answers you show up in
The answers, the pages they cite and the competitors named instead of you, question by question and week by week.
- Content
Pages that can be cited
Every page opens by answering the question, with sourced data and FAQs people actually ask.
- Technical
A website bots can read
We check that your website lets AI crawlers in, that the text is on the page from the first moment and that it has its structured data.
What is AI search optimization?
It's the work of getting your brand into the answers of assistants like ChatGPT or Perplexity and into Google's AI answers. It's also called AEO, answer engine optimization, or GEO, generative engine optimization.
Is it the same as SEO?
It rests on the same things: clear pages, a technically healthy website and authority. But it's measured differently, because there's no number one spot: what matters is whether the AI names your brand and cites your website as a source.
Can you guarantee ChatGPT will recommend me?
No, and nobody can: answers change from one time to the next and depend on how each question is asked. What we do is measure where you show up, show you who gets named instead and fix what's in your hands.
Which assistants do you measure?
ChatGPT, Google's AI Mode and a sample of Perplexity. Others, like Claude, aren't part of the weekly measurement yet.
How long until it shows?
There's no fixed timeline. Each AI updates at its own pace: some search the web when they answer and others don't. That's why we measure every week and show you what changed.
Do I need SEO to show up in AI answers?
It helps a lot. Several AI assistants search the web before answering, so a page that doesn't show up in search engines or can't be read is unlikely to get cited. That's why we work on both fronts together.
Let's look at your case.
In a 30 minute call we look at what your customers ask and whether you show up in the answers today. Questions? Email mateo@claura-ai.com.
