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Real estateCase study

RE/MAX Patagon A presence of its own to show what sets RE/MAX Patagon apart.

The Bariloche office needed to show more than property listings. We built a website presenting its team, services and developments, connected to the RE/MAX catalog. We added local-market content and a place to recruit agents, giving the office control over its own communication.

Nahuel Huapi lake and the Patagonian mountains
The results

The office’s identity, beyond property listings

The office can edit its services and publish developments with their own pages. Properties link to RE/MAX’s website, and the form submits applications directly online without depending on an email app on the applicant’s phone.

From July 29 to October 18, 2026, four applications to join the team were recorded; two came from ChatGPT. Tracking preserves that source so the office can continue the conversation.

Source: RE/MAX Patagon forms and Google Analytics, July 29 to October 18, 2026.

What we did

  • New website
  • Redirects from the previous site
  • Google Analytics and Search Console
  • Tracking on every contact button
  • Recruiting form delivered by email
  • Blog with articles approved before publishing
The challenge

Give the office its own presence within a global brand

Property listings alone do not explain who is behind the office or which services it offers. The project brought its team, services, developments and local content together in a website RE/MAX Patagon can manage.

The decisions behind the case

Presenting the office, its offering and local knowledge

The decisions behind this case.

  1. Web and conversion

    Submitting without leaving the website

    The form now submits through the server. The office can also edit its services and publish development pages, while property listings link to RE/MAX’s website.

    See Web development
  2. Analytics

    Separating recruitment from real estate activity

    Tracking preserves application sources and records website contacts. The blog answers local buyers’ and owners’ questions, with articles about valuations and local real estate decisions.

Photos

Drone view of a land development by the lakeFinished empty room with a window onto the forest

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