AI KID
RE/MAX Patagon
Claude e IA para marketing
ChatGPT Business: precio por usuario, planes y cómo activarlo
ChatGPT Business cuesta USD 20 por usuario al mes con pago anual y USD 25 mes a mes. Qué incluye cada plan, en qué se diferencia de Plus y cómo activarlo.
Nota
Company training
Train your whole company in AI in 2 months.
Training within your company so your teams work with AI, beyond reading about it in a newsletter. Tailored to your processes, with measured returns.
- Within your company
- Tailored to your processes
- Returns measured by team
- Claura certification by role
Brands that already automated their marketing
For your company if
Sound familiar?
If any of these happen in your company, this program is designed for you.
- You've invested in AI tools, but your team still works the way it did three years ago.
- Everyone uses AI differently, or doesn't use it at all: no shared judgment, standards or measurable results.
- You ran a two-hour workshop, and a month later nobody applies what they learned.
- HR asks for AI training, but the courses available are too generic for your operations.
- Technical staff resist because they don't trust it, and nontechnical staff get frustrated because they can't make it work.
- Smaller competitors move faster, and you can't see where their productivity comes from.
The problem isn't a lack of tools. Nobody has built a program around how your teams actually work and supported them through implementation.
Methodology
Three things you won't find in another course.
Practice over theory
Every session is for doing. Your team leaves with something applied to their role and already running in the business.
Your context, every time
We review your tools (SAP, HubSpot, Microsoft or whatever you use), and every case comes from your company. No two programs are the same.
Small groups, ongoing adjustments
Small groups, weekly feedback and adjustments along the way. The program adapts to what happens in your company.
The program
From assessment to adoption in 8 weeks.
One stage each week. Something applied at every stage.
01 Day 1
Organizational assessment
Interviews with leadership, department heads and people in each role. We identify which processes to tackle first.
02 Days 2 to 5
Leadership kickoff
We agree on goals, adoption metrics and a leadership sponsor for each team. We define how returns will be measured.
03 Week 1
Process review by role
We review each department: marketing, sales, operations, product, HR and finance. We choose three quick improvements per role.
04 Week 2
Applied AI foundations
A session for everyone: how to think about AI, when to use it and what to expect from its output. A shared foundation for the team.
05 Week 3
Skills for each department
Parallel sessions by role. Each team works with the use cases identified during the review.
06 Week 4
Internal workflows
We build the workflows and automations each team will run, connected to the tools they already use.
07 Week 5
Integration with your tools
Permissions, data, security and compliance. AI runs within your systems, instead of across twenty disconnected services.
08 Week 6
Go live
Each team launches its first AI processes. We work with you individually to resolve anything that isn't working.
09 Week 7
Measuring returns
A dashboard showing adoption and time saved by each team, ready to present to leadership.
10 Week 8
Handover and certification
Playbooks, internal tools, certification by role and a 12-month plan. The program stays in place.
The first step is an assessment: we identify which company processes to tackle first.
Book the assessmentBy department
What each department can solve with AI.
We identify use cases with your team during the review. These are the most common.
- Marketing
Campaigns and content
- Batch briefs and copy for each channel
- Competitor research when you need it
- Content for each segment
- Sales
Opportunities and follow-up
- Lead qualification and scoring
- Personalized proposals and follow-ups
- Insights from recorded calls
- Operations
Day-to-day processes
- Automated supplier emails
- Team performance tracking
- Incident playbooks and procedures
- Finance
Reports and analysis
- Report summaries
- Budget variance analysis
- Leadership summaries
- Human Resources
Recruitment and onboarding
- Job descriptions and initial screening
- Onboarding and internal documentation
- Feedback and evaluations by role
- Legal
Contracts and regulations
- Contract review with checklists
- Summaries of regulations and changes
- First drafts of internal policies
Don't see your department? Supply chain, customer service, product or IT: we add it to the program at no extra cost.
Comparison
Compare the alternatives.
Internal training, a traditional consultancy or everyone figuring it out. All in one table.
| Criteria | Internal training | Traditional consultancy | Everyone figures it out | Claura |
|---|---|---|---|---|
| Adoption after the program | Low: forgotten within a month | Moderate: depends on follow-up | None: it never starts | Measured through each team's returns |
| Customization | Generic, the same for everyone | Polished presentation, little execution | None: everyone improvises | Tailored to each role and your processes |
| What teams receive | A PDF and recordings nobody watches | A long final report | Nothing organized | Playbooks, skills and internal tools |
| Support during implementation | None | During office hours | None | Direct Slack or WhatsApp support and live sessions |
| Investment | Training budget | Project fees | Unmeasured internal hours | Agreed during the call |
| What stays in the company | Nothing | Dependence on the consultant | Improvised processes | Tools, playbooks and a team that works independently |
What's included
Everything that stays in your company.
- Organizational assessment and process map by department
- A two-month program within your company, with live sessions for everyone and sessions by role
- Playbooks, prompts and skills for each department: marketing, sales, operations, product, HR and finance
- Open-source internal AI tools within your systems
- Returns dashboard: adoption, hours saved and automated processes
- Claura certification by role for each participant
- Quarterly follow-ups during the first year
- A 12-month plan with the next use cases
InvestmentAgreed during the call
Book an assessment
After the assessment, we send you a specific proposal.
Before booking
What this isn't.
We prefer to be clear now so you know what to expect.
What this isn't
- A two-hour workshop or motivational talk
- Theory to listen to and file away
- Something that progresses without a leadership sponsor
- Outsourcing your operations
What it is
- A two-month live program within your company
- Every session ends with something applied to a real company process: it isn't complete until it is applied
- Someone from leadership must validate priorities and unblock access; we don't proceed without that person
- We teach you to run it and support you along the way. If you'd prefer us to do it, there's Claura Managed
Guarantee
If your team isn't applying it after a month, we continue at no cost.
If your teams meet the first month's attendance and task requirements and measured adoption falls below the target agreed at the start, we keep working at no cost until it is reached. You commit to the process and we commit to the result.
- Individual Claura certification by role
- Returns dashboard with adoption and hours saved
- Everything within your systems, with their security and compliance requirements
Resources
Read the guide: Claude e IA para marketingRead more about this work (in Spanish)
Claude e IA para marketing
Plataformas de IA para empresas: cómo elegir sin sumar otra app suelta
Ya en 2023 más del 92% del Fortune 500 usaba OpenAI. Con las plataformas de IA para empresas, la pregunta ya no es si sumar una, sino cómo operarla.
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100 Consejos de Claude para dominar la IA en tu trabajo
Claude es más que un chatbot: puede trabajar con Excel, armar dashboards y automatizar tareas. 100 consejos en 4 categorías para sacarle el máximo.
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Anthropic tiene una academia oficial con cursos gratis. Acá van 15, de Claude 101 a MCP en producción, por nivel y con dónde arrancar según tu perfil.
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Frequently asked questions
Leadership teams' questions.
Missing an answer? Book a call and we'll go through it.
What company sizes does this work for?
It works best for companies with 20 to 500 people. We also work with smaller teams and larger companies: the assessment call helps us decide whether it's a fit.
How many people can participate?
We usually work with groups of 15 to 50 people. For larger companies, we create several groups, in parallel or one after another. There's no fixed cap, but we protect the quality of support.
Is it tailored to our processes or is the content generic?
It's tailored. In the first week, we review your real processes department by department. Every session after that works with use cases from your operations. No two programs are the same.
Which departments does it cover?
The most common are marketing, sales, operations, product, HR and finance. If you have another department (legal, supply chain or customer service), we add it to the program.
How do you handle data security and regulatory compliance?
We work with your IT team from the start. Tools are installed within your infrastructure whenever possible, and those we recommend meet relevant standards (SOC 2, GDPR and others). We sign a nondisclosure agreement before the assessment.
How much does it cost?
We agree on it during the call: it depends on the number of departments and participants, and how much customization is needed. After the assessment, we send you a specific proposal.
When can we start?
We carry out the assessment the same week and usually start two or three weeks later. After two months, the program is running within your operations.
How do you measure returns?
With a dashboard showing adoption (who uses what), hours saved by each team, automated processes and each role's output. You can present it to leadership and the board. We give you the measurement model, beyond a PDF.
What happens after the program?
The first year includes quarterly follow-ups. The playbooks, internal tools and certifications stay with you permanently. If you want to add departments or new use cases, we continue with a shorter program.
Do participants receive certification?
Yes. Each participant receives Claura certification for their role at the end of the program. They can share it on LinkedIn and use it as an internal credential for promotions or new responsibilities.
Your team working with AI in 2 months.
A free 30-minute call: we'll see which processes to tackle first and whether the program is a good fit.
Message us on WhatsApp
