AI KID
RE/MAX PatagonKnow which ad or post brought in each customer.
Claura sets up your marketing analytics end to end. Every booking keeps how the person arrived the first time and the last time, with the campaign and the ad. If you run Meta ads, every day we match what Meta counts per ad against your bookings.
- 1LinkCarries the source, campaign and ad
- 2VisitYour website keeps the first and last touch
{ "source": "…" } - 3RecordThe booking enters your CRM with its source
- 4MatchCompared with what Meta counts per ad
Brands that already automated their marketing
Your CRM says "Instagram bio". The customer came from an ad.
The first touch gets lost
Someone clicks an ad, leaves and days later comes back through your bio and books. The CRM keeps only the last entry and the ad that brought them disappears.
What's seen without a click doesn't count
Plenty of people see an ad, don't tap anything and look you up later. In your reports, that ad did nothing.
Numbers that don't add up
Meta reports one number of bookings, Google Analytics another and the CRM another. Without matching them, you can't tell which ad brings customers and which one just spends.
From the ad to the customer record in 3 steps.
- 01 We tag every link
Ads, bio, automated messages and emails go out with the same tagging rule, so every visit arrives with its source, its campaign and its ad.
- 02 We keep the first and last touch
Every booking lands in your CRM with how the person arrived the first time and how they came back, in fields on the record and not in a loose note.
- 03 We match against the ads
If you run Meta ads, every day we match the bookings Meta credits to each ad, by click or by view, against your records. And confirmed bookings are reported to Google and Meta once, so their ads learn from real bookings.
Three questions analytics answers for you.
- Source
Where did this customer come from?
On every contact record: the source, campaign and ad of their first visit and their last one.
- Ads
Which ad brought in bookings?
The Meta match shows whether the booking came from a click or from seeing the ad, and whether the match is certain or only possible.
- Funnel
Where do people drop off?
A dashboard with views, visits and contacts, and the first touch compared with the last, to see which channel opens the door and which one closes.
What is marketing attribution?
It's knowing which ad, post or search made someone contact you. Since almost nobody buys on the first visit, it matters to keep both how they arrived the first time and how they came back.
What are first touch and last touch?
The first is how the person found you; the last, how they came in when they booked. They often differ: someone sees an ad and days later books from your bio. We keep both.
What about people who saw the ad and didn't click?
They leave no trace on your website. That's why, if you run Meta ads, every day we match the bookings Meta credits to each ad against your records, and flag whether it was by click or by view.
Does this replace Google Analytics?
No, it completes it. Google Analytics tells you what happens on your website; this takes that data to each customer's record in your CRM, which is where you see whether a visit ended in a sale.
Is it exact?
Not entirely, and we'd rather say so. Meta takes credit for any booking that comes up to seven days after a click, whichever way it arrives. That's why we flag every match as certain or possible. And if someone doesn't accept tracking on your website, their booking arrives without a source.
Does it work with my CRM?
We set it up on your CRM: the source goes into dedicated fields on each record. If your CRM doesn't allow adding them, we'll go over it on the call.
Let's look at your case.
In a 30 minute call we look at what you measure today and what's missing to know where each customer comes from. Questions? Email mateo@claura-ai.com.
