Alejo Pires A notary who cannot advertise, explaining procedures in question and answer videos.

Teaching without selling, and learning who each video speaks to

A case in progress: what we have done so far, step by step, and what we have learned.

1. 01

   Researchsince July 2026

   What works in notary services, real estate and inheritance

   We tracked the best performing videos about notary services, property sales and inheritance, and saved more than 2,000 posts from the field to study their hooks. We also mapped reference accounts in the niche.

   What we found

   A notary cannot advertise or give direct legal advice. The way out was for all the content to answer questions: someone asks and Alejo explains. He validated that format with the notary association himself before we started.

2. 02

   Contentsince August 2026

   His own videos, edited every day

   Alejo preferred not to use an avatar, so we work with his footage: he records his answers and uploads them to a shared folder. We transcribe his audio without rewriting it and check it against a second transcription, cut the silences and add subtitles, a title, a diagram of the objects he talks about and music he chose. Since October, his folder is checked every day and anything new is edited and scheduled automatically. We publish on Instagram, Facebook, TikTok and YouTube.

   What we found

   What performs best is inheritance and the traps of buying and selling property, told from a concrete situation. «Falleció y nadie encuentra los papeles» (someone died and nobody can find the papers) reached 25,910 views on TikTok, and «Firmaste, pagaste y el vendedor murió antes de escriturar» (you signed, you paid and the seller died before the deed) reached 14,917 on Instagram. The videos comparing iNOTARY with other AI tools perform poorly.

   94videos published on four networks, August 7 to October 15, 2026

   See Content at scale
3. 07

   Analytics

   Who each video speaks to

   Since September Alejo records for two audiences: the community, people with a problem with their paperwork, and other notaries and their teams. We measure what draws each one.

   What we found

   What gets the most views is not what the business needs. The videos for the community are the ones that take off, but they draw a general audience, not notaries, who are the ones who use iNOTARY. That is why, since October, we also work on the company's account, with content made for notaries.