Gran Hotel Verona
198 inquiries with a known source in the first month, with a new website, CRM and bot.
Gran Hotel Verona is a four star hotel in Mar de Ajó, Argentina, 150 meters from the beach, open only in summer. Claura built a new website with SEO and a blog, its own CRM, a bot that answers on Instagram, Facebook, the website and WhatsApp, and daily social content. The first month brought 198 inquiries with a known source.
granhotelverona.com.ar
A short season and a website Google could not read.
The hotel only opens in summer and its presale runs from September to December. Before the work started, its Instagram had 3,159 followers and 11 posts in the previous 12 months.
The old website only loaded with JavaScript, so Google saw an empty page, and the blog link in the menu returned an error.
Reach the presale with the whole journey working.
The plan was to have everything ready for the presale: a website Google can read, every inquiry stored in the hotel's own CRM, a bot that answers at any hour and daily content with real material from the hotel and the Argentine coast.
Website, CRM, bot and content, all connected.
The new website went live on September 24, with pages for rooms, the Spa, the heated pool, rates and guides to Mar de Ajó, and since October 5 it has a blog with posts written for search. The form and the date finder store every inquiry in the hotel's CRM before opening WhatsApp, and since October 13 the website takes online bookings.
The bot has answered on Instagram since September 21, on Facebook since October 6 and on WhatsApp since October 16. On top of that there is daily social content, the presale campaign on Meta, changes to the Google campaigns and emails to past guests sent from the hotel's own domain.
Sep 18, 2026
Daily social content starts
Sep 21, 2026
Own CRM and Instagram bot go live
Sep 24, 2026
New website launches at granhotelverona.com.ar
Oct 1, 2026
Presale campaign goes live on Meta
Oct 13, 2026
The website adds online booking
Oct 16, 2026
The bot also answers on WhatsApp
198 inquiries with a known source in the first month.
In the first 15 days of work, from September 17 to October 1, the content reached 37K views and the website got 2K visits. Between September 11 and October 9 there were 198 inquiries with a known source: 66 through the website from Google Ads, 98 WhatsApp conversations from Meta ads, 16 through the website without an ad and 18 chats with the bot.
The presale campaign on Meta closed with 125 WhatsApp conversations. And between September 18 and October 17 the Instagram feed had 36 posts, against 11 in the 12 months before the work started.
Instagram feed posts
3.3xBefore · in the 12 months before the work11With Claura · in 30 days, Sep 18 to Oct 17, 202636
- views in the first 15 days
- 37K
- website visits in the first 15 days
- 2K
- inquiries with a known source in the first month
- 198
- WhatsApp conversations from the presale campaign
- 125
Social metrics, Google Analytics, Meta and the hotel's CRM, September 11 to October 12, 2026.
- New website with SEO and blog
- Own CRM that logs every inquiry
- Bot on Instagram, Facebook, the website and WhatsApp
- Daily social content
- Meta and Google ads
- Emails to its past guests
- Online booking from the website
- 1We measured the starting point on social and on the website
- 2We launched the new website with SEO for Mar de Ajó
- 3We log every inquiry in the hotel's CRM
- 4We switched on the bot for messages and WhatsApp
- 5We produce content every day
- 6We added ads, email and online booking
More travel and hospitality case studies
See all case studies
Travel and hospitalityPatagonia Living
Luxury ski trips from Bariloche to Patagonia, North America and Europe: content in English, a new website and 40 guides on its blog. Collaboration in progress.
Travel and hospitalityMS Turismo
Tour agency with 30 years in Bariloche. Reels, carousels and stories made with its own footage: 330K views between August and October.
Travel and hospitalitySoy Andina
Group trekking trips in the mountains for women. Claura worked on the visual identity of their posts and on carousels for several platforms.
Turn content chaos into a system, today.
Book a free 30-minute assessment and we'll show you exactly where a content system can save you time and scale your output.
Brands that have trusted Claura
- Isha Judd
- Luxom Developments
- Gran Hotel Verona
- MS Turismo
- Margaret Bissu
- Bissu Abogados
- RE/MAX Patagon
- Bitget Wallet
Ready to systematize your content?
Schedule a free 30-minute call to discover how a content system can replace hours of manual work every week.
Book a call