MS Turismo

330K views across four networks with footage the agency already had.

MS Turismo is a tour agency with 30 years in Bariloche, Argentina, serving travelers in Spanish, English and Portuguese. Claura runs its content and social media: reels, one carousel a day and stories made with its own photo and video library. From August 1 to October 12, 2026 it reached 330K views across four networks.

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MS Turismo coach with Bariloche's snowy mountains behind it
The challenge

A catalog of tours and its own archive to tell the story.

The agency sells day tours from Bariloche: Circuito Chico, the Seven Lakes Route, El Bolsón, Mount Tronador and boat trips, among others. In May 2026 its Instagram had 8,375 followers.

It is a family business that wants to keep a human identity on social media, and its Drive held 624 videos and 78 photos of its own tours.

Our Strategy

Publish a lot, with its own footage and its own identity.

The library was sorted by tour, so every piece uses shots of the place it talks about. The formats came from researching what works in the Bariloche niche on TikTok and Instagram, and the carousels use a single design with the brand's colors and typeface.

The solution

Reels, carousels and stories every day.

Since late September, reels go out every day rotating tours (Circuito Chico, El Bolsón and Seven Lakes), each one with a keyword to comment. There is also one carousel a day, built from the brand's best performing posts, plus stories.

Everything is published on Instagram, TikTok, YouTube and Facebook, and every week the agency gets a presentation with the numbers for the period.

How it went
  1. Jun 2026

    Content and social work starts

  2. Jun 30, 2026

    Its archive of 624 videos and 78 photos is sorted by tour

  3. Jul 8, 2026

    First posts go out

  4. Sep 15, 2026

    Carousels move to a single design with the brand's identity

  5. Sep 30, 2026

    Daily reels by tour, each with a keyword to comment

  6. Oct 12, 2026

    330K views since August 1

Photos
  • Aerial view of lakes and forests in northern Patagonia, near Bariloche
The results

330K views across four networks.

From August 1 to October 12, 2026, 365 pieces were published and reached 330K views: 151K on Instagram, 87K on YouTube, 65K on TikTok and 28K on Facebook.

In the same period the agency gained 416 new followers.

views on Instagram, YouTube, TikTok and Facebook
330K
pieces published
365
new followers
416

Instagram, YouTube, TikTok and Facebook metrics, August 1 to October 12, 2026.

What we did
  • Daily reels with its own footage
  • One carousel a day
  • Stories
  • Photo and video library sorted by tour
  • Research on what works in travel content
  • Weekly results presentation
How we work
  1. 1We sorted its photo and video archive by tour
  2. 2We researched what content works in Bariloche
  3. 3We produce reels, carousels and stories with its footage
  4. 4We publish on Instagram, TikTok, YouTube and Facebook
  5. 5We present the results every week
Decorative atmospheric background for booking section
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Brands that have trusted Claura

  • Isha Judd
  • Luxom Developments
  • Gran Hotel Verona
  • MS Turismo
  • Margaret Bissu
  • Bissu Abogados
  • RE/MAX Patagon
  • Bitget Wallet

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