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TravelCase study
Soy Andina From its founder’s image to a travel brand with an identity of its own.
Soy Andina offers a distinctive way to travel: small groups of women sharing mountain experiences. We translated that proposition into a visual identity and a recognizable content approach across destinations and channels. The work broadens communication beyond the founder and brings the experience that sets the brand apart to the foreground.
A recognizable travel proposition across destinations and channels
The brand gained a shared visual language for its carousels. The team’s testimonial describes a brand less dependent on the founder’s personal presence.
We applied that identity to carousels adapted to its channels. The work takes the experience that defines Soy Andina, mountain trips for small groups of women, and turns it into recognizable communications across destinations and platforms.
Source: Soy Andina visual identity work and team testimonial.
What we did
- Visual identity for social media
- Carousels for several platforms
Communicating the experience beyond the founder
Groups are small, and many participants are taking their first trek. Communications needed to represent that experience and maintain a recognizable brand across channels.
Representing the trip the brand offers
The decisions behind this case.
One consistent brand across destinations and channels
The visual identity was applied to carousels adapted to the brand’s platforms. Content represents group mountain trips and destinations such as El Chaltén, Lanín and Torres del Paine.
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