Bprosys

This engagement is under way: below is what is already running. Once there are end-to-end results, we will add them here.

Bprosys sells large projects to companies, but its website was a 4 page site that did not convert, and its Instagram started July with 46 followers. It needed presence and a clear path to a meeting with the sales team.

The buyer is the head of technology at companies with more than 200 people in Panama, Colombia and Mexico: someone who looks closely at who they trust with a project.

From July to September we built the base: a new visual identity around the original logo, a bilingual website with a blog, and content featuring an AI avatar of CEO Justo Torrente with his own voice. In October, with that base in place, the focus moved to Meta and Google ads pointing to an assessment page with a video, and automatic replies started sending guides to anyone who comments a keyword.

The assessment page has a short video and its own booking calendar. People who book get WhatsApp reminders 24 hours, 2 hours and 10 minutes before the call, plus a page with their meeting details. People who leave their details without booking get an automatic WhatsApp message to pick up the conversation. Everything lands in the CRM with the source of each contact.

Meanwhile, the blog already has 81 published guides on automation, AI and tech staffing, and those guides are also sent by direct message to people who comment on a post.