Selling AI automation while your own agency still runs on spreadsheets.
The most common incoherence in AI agencies: they promise to automate businesses while themselves operating on spreadsheets, emails, and meetings. Clients smell it and the proposal loses weight.
Claura started with the opposite rule — everything sold to a client must first be running in the agency itself. But that means building, testing, and maintaining a complete end-to-end system before generating the first dollar of revenue.
Dogfooding as a business model: every feature is born on the founder's personal brand, scales to Claura for internal use, and only then ships to clients.
The strategy is three layers deep: @ai._kid tests the idea, Claura industrializes it for internal use, and clients pay for the validated system. Nothing is sold before being proven in production.
An agency built on its own stack — visible, replicable, auditable.
Claura runs its own operation on the same system it sells: a custom CRM to manage every client, automatic enrichment of each lead, an AI proposal generator that takes a call and returns an interactive deck, and an in-house content pipeline for the brand and the claura-ai.com blog.
Every new client onboarding is automated: the workspace is created, 55 default tasks are configured, 4 Kanban views are set up, and everything syncs with the CRM. What takes traditional agencies 2 weeks takes Claura hours — with no manual work from the team.
An agency that sells by showing, not telling.
Every commercial proposal is an interactive animated deck deployed under `propuesta-{client}.claura-ai.com` — clients see a real site with real animations, not a PDF. That converts better than any traditional presentation.
Behind it: 150+ documented in-house automations, specialized agents, and integrations with every platform that matters. New clients do not buy promises — they get access to a live system that is already running.
New client onboarding
AI-generated proposals
In-house automations
Manual operational processes
- 1Captamos el lead desde la web y la agenda
- 2Calificamos y enriquecemos el contacto en el CRM
- 3Generamos una propuesta personalizada con IA
- 4Onboarding automático del cliente
- 5Producimos y distribuimos el contenido
- 6Reporting de resultados en tiempo real
“The difference is that when we sell AI automation, we show it running on ourselves. It is not a theoretical pitch — it is a system operating on autopilot every day, and that is what we replicate for every client.”
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