TechCase study

SpacePal A marketplace designed to turn finding a space into booking it.

At SpacePal, the marketplace co-founded by Mateo, we worked on both sides of the business: helping people discover the right venue and making it easier for owners to rent it out. We developed pages by city and activity, inquiries to similar spaces, and an operation connecting chat, owners and bookings. That experience gave rise to Claura.

The solution we built

A search experience designed around the booking

Someone searching for a location finds options by city and activity, inquires about a space and can send the same request to similar venues. The owner receives the date, activity and guest count; their reply returns to the requester’s chat.

Behind that journey, the CRM brings together users, spaces and bookings with their status. The team can identify venues that still need onboarding, review owner responses and follow each transaction. SpacePal is an owned business where this system was developed and put into practice.

Source: SpacePal development history, 2023 to 2026. Business co-owned by Claura’s founder.

What we did

Pages for every city and activity type (SpacePal team)
Automatic sourcing of event venues
A page for every venue, claimable in one click
Outreach to each owner by WhatsApp and email
Personalized messages to hosts and guests
Recommendations and ads based on what each user browses

The challenge

Connecting people seeking a venue with its owner

The marketplace needs supply and demand at the same time. When someone requested a space whose owner was not yet on the platform, the team had to contact the owner to relay the inquiry.

The decisions behind the case

Using a real request to bring the owner into the platform

The decisions behind this case.

Research
Build the marketplace’s supply
The system identifies venues listed in industry directories and finds contact details. Each listing lets the owner claim the venue; after team verification, they can manage it.
Web and conversion
Searching by city and activity
Pages group spaces for an activity in a city. A person can inquire about a venue and send the same request to similar options.
See Web development
Nurturing
Sending the request and its details to the owner
Owner outreach starts from a specific inquiry. After claiming and verifying the space, the owner can manage it; replies are integrated into the requester’s chat.
See AI automation
CRM
Identifying inquiries that need attention
Users, spaces and bookings share records that update with their status. Tracking identifies owners who rarely respond so the team can review those cases.

Photos

Rooftop terrace with a long table at dusk and the city behind it

Garden at night with string lights and set tables

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