Genius Hormo

This engagement is under way: below is what is already running. Once there are end-to-end results, we will add them here.

It is a regulated category: no promises of cures or results, no talk of diagnoses and no before and after body images. Every piece has to clear those rules before it goes out.

At the same time, Hispanic audiences in the US have almost no options in their language: the direct competitors are English language services.

Content revolves around founder Richard Guerrero: his AI avatar and cloned voice lead the videos, and his real photos power carousels and stories. Topics come from what works best for similar accounts, and scripts go through compliance checks before they are published.

Claura rebuilt the website at geniushormo.com in Spanish and English, explaining the app for men and women, with a start page for people coming from social media. The first treatment pages are ready and will go live with the ads once the client approves them.

Social accounts publish videos, carousels, stories and blog posts every day. Anyone who comments a keyword gets the link by direct message, the CRM records every step of the journey, and the client gets a weekly report with the numbers.