TechCase study

Fichap Its CEO’s knowledge as the brand’s voice in the HR market.

To sell HR software, Fichap needs to talk about problems its buyers recognize. We turned Lucas Mailland’s experience into scripts, avatar videos and guides about time tracking and workplace updates. The language and scenes represent businesses with staff in plants, in the field and across multiple sites.

We're working on this case right now.

Work continues with the client’s team. This case brings together the implemented solution, the decisions behind it and its evolution.

The solution we built

Professional authority built around topics relevant to the software buyer

Scripts start with time-tracking problems and labor developments in the served markets. Lucas’s avatar enables explanations in his voice, and messaging delivers a guide to people who request it.

Automated guide delivery connects the video to a useful resource for the requester. The system fulfills that specific request; topics, language and scenes are reviewed with Lucas to represent companies with staff in plants, in the field or across multiple sites.

Source: Fichap brief and reviews, June to October 2026.

What we did

Videos with Lucas's avatar
Labor news reels
Carousels in Fichap's brand identity
Publishing on Instagram, Facebook, TikTok and YouTube
Automatic reply to comments
Tracked bio links for each channel
References from accounts in the industry

How the videos turn out

See videos from other brands in the gallery

The challenge

Speaking to decision-makers responsible for operational teams

Lucas defined the buyer as companies with 200 or more employees working in plants, in the field or across multiple locations. Content needed to address that context and avoid attracting an audience unrelated to software sales.

The decisions behind the case

Keeping explanations close to the buying problem

The decisions behind this case.

Research
The buyer defines the topics
Lucas defined the companies Fichap sells to. That informed our choice of HR and labor-law references and script reviews, keeping communications close to time tracking and operations.
See Content Intelligence
Content
The CEO’s voice without recording every piece
We created Lucas’s avatar and voice and refined the character after his review. Explanations use plant, operational or studio settings designed for a business audience.
See Content at scale
Agent
From the video to the requested guide
Videos invite people to request a guide with a keyword. The automated reply delivers it privately, connecting the topic of interest with a brand resource.

Photos

Monthly absence report in the Fichap dashboard

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